1.Make it Targeted
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
2. Focus on Keywords
“Why waste a sentence saying nothing?”
3.Make Sure it is Shareable
“Every piece of your content should be excellent enough that customers are compelled to share it.”
4.Give Value
"Give them quality. That’s the best kind of advertising.”
5. Engage. Don’t Lecture.
"Traditional marketing talks at people. Content marketing talks with them."
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